The Advanced Certificate in Hospitality Marketing is a specialized program designed to equip professionals in the hospitality industry with cutting-edge marketing strategies and tools. This certificate program delves into the unique challenges and opportunities within the hospitality sector, covering areas such as digital marketing, customer relationship management, brand development, and market analysis. Participants will learn how to create compelling marketing campaigns that drive guest engagement, enhance brand loyalty, and increase revenue. The curriculum blends theoretical knowledge with practical applications, ensuring that graduates are well-prepared to implement effective marketing strategies in hotels, resorts, restaurants, and other hospitality venues. This certificate is ideal for current hospitality managers, marketing professionals, and those looking to advance their careers in the hospitality industry.
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Awarding Body: LAPT — London Academy of Professional Training
| # | Subject | Max Marks | Theory | Practical |
|---|---|---|---|---|
| 1 | Tourism Product Promotion — 07 | 100 | 50 | 50 |
| 2 | The Tourism Product and Customer Service — 06 | 100 | 50 | 50 |
| 3 | The Perspectives of Tourist Behavior — 05 | 100 | 50 | 50 |
| 4 | Ethical Issues in Hospitality and Tourism Marketing — 04 | 100 | 50 | 50 |
| 5 | The Marketing Environment — 03 | 100 | 50 | 50 |
| 6 | Hospitality & Tourism Marketing Research — 02 | 100 | 50 | 50 |
| 7 | Introduction to Hospitality & Tourism Marketing Management — 01 | 100 | 50 | 50 |
| Total | 700 | |||
Passing Mark: 420 / 700 (60%)
Website: verifications.lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM