LAPT
London Academy of Professional Training
Master Certificate
Level 6-7
Leadership
Travel & Tourism Industry
Master Certificate in Destination Marketing Strategy
REF: TT-DMM-L
Who Is It For
This certification is designed for experienced marketing managers, team leaders, or directors in the travel and tourism industry who wish to advance their strategic capabilities in destination marketing. It is ideal for professionals looking to step into senior leadership roles.
Prerequisites
None
Awarding Body: LAPT — London Academy of Professional Training
Curriculum Overview
| # | Subject | Max Marks | Theory | Practical |
|---|---|---|---|---|
| 1 | Global Tourism Trends — S6 | 100 | 50 | 35 |
| 2 | Innovative Marketing Solutions — S5 | 75 | 40 | 25 |
| 3 | Stakeholder Engagement Strategies — S4 | 50 | 25 | 20 |
| 4 | Leadership in Marketing — S3 | 100 | 50 | 35 |
| 5 | Digital Tools in Destination Marketing — S2 | 75 | 40 | 25 |
| 6 | Strategic Destination Marketing — S1 | 100 | 50 | 35 |
| Total | 500 | |||
Assessment Breakdown
50%
Theory
35%
Practical
15%
Project
Passing Mark: 325 / 500 (65%)
Methods: Written Examination, Practical Assignment, Portfolio Assessment
How to Enrol
Website: verifications.lapt.org
Email: info@lapt.org
Phone: +44 7513 283044
Address: 85 Great Portland Street, W1W 7LT, United Kingdom
Hours: Monday – Friday, 9AM – 5PM