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LAPT
London Academy of Professional Training
Certificate
Retail Sales in the Aviation Environment
Workshop Level
REF: AV-ARD-W
• Aviation Centres
• Airport Retail & Duty Free
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| 6Subjects | 18Chapters | 72Classes | 440Total Marks | 60%Pass Mark | LifetimeValidity |
At a Glance
| Reference | AV-ARD-W |
| Award | Certificate |
| Assessment | 440 marks — 264 to pass (60%) |
| Prerequisites | None |
| Validity | Lifetime |
| Awarding Body | LAPT — London Academy of Professional Training |
Curriculum
| 1 | Consumer Behaviour Analysis | 3 chapters · 12 classes 65 marks |
• 1 Understanding Consumer Profiles in Aviation Retail — 4 classes
› 1.1 Identifying Key Consumer Segments in Aviation Retail
› 1.2 Analyzing Factors Influencing Purchase Decisions
› 1.3 Understanding the Impact of Cultural Differences on Consumer Behavior
› 1.4 Applying Consumer Profiles to Enhance Sales Strategies
• 2 Factors Influencing Purchase Decisions in Duty-Free Shopping — 4 classes
› 2.1 Understanding Consumer Motivation in Duty-Free Shopping
› 2.2 Exploring Cultural Influences on Duty-Free Purchase Decisions
› 2.3 Analyzing the Impact of Store Layout and Ambiance on Buying Behavior
› 2.4 Applying Psychological Pricing Strategies in Duty-Free Retail
• 3 Analyzing Trends and Predicting Consumer Behavior in Aviation Retail — 4 classes
› 3.1 Understanding Consumer Trends in Aviation Retail
› 3.2 Identifying Key Drivers of Consumer Behavior
› 3.3 Analyzing Data to Forecast Consumer Preferences
› 3.4 Applying Predictive Techniques in Retail Strategies
| 2 | Cultural Awareness in Retail | 3 chapters · 12 classes 65 marks |
• 1 Understanding Diverse Customer Profiles in Aviation Retail — 4 classes
› 1.1 Recognizing the Importance of Cultural Awareness in Aviation Retail
› 1.2 Identifying Key Characteristics of Diverse Customer Profiles
› 1.3 Exploring Cultural Norms and Preferences in Shopping Behaviors
› 1.4 Applying Cultural Sensitivity to Enhance Customer Interactions
• 2 Effective Communication Strategies for Cross-Cultural Engagement — 4 classes
› 2.1 Understanding Cultural Diversity in Communication
› 2.2 Identifying Barriers to Cross-Cultural Communication
› 2.3 Implementing Effective Listening Techniques
› 2.4 Applying Communication Strategies for Inclusive Engagement
• 3 Adapting Retail Services to Meet Cultural Expectations — 4 classes
› 3.1 Understanding Cultural Norms in Retail Contexts
› 3.2 Identifying Key Cultural Influences on Consumer Behavior
› 3.3 Customizing Retail Strategies to Enhance Cultural Sensitivity
› 3.4 Implementing Culturally Adapted Customer Service Practices
| 3 | Customer Service Excellence | 3 chapters · 12 classes 90 marks |
• 1 Understanding Customer Service Basics in Aviation Retail — 4 classes
› 1.1 Identifying Key Components of Customer Service in Aviation Retail
› 1.2 Analyzing Customer Needs and Expectations in the Aviation Context
› 1.3 Applying Effective Communication Strategies in Aviation Retail
› 1.4 Resolving Common Customer Service Challenges in Aviation
• 2 Enhancing Customer Experience in Airport Retail Settings — 4 classes
› 2.1 Understanding Customer Expectations in Airport Retail
› 2.2 Implementing Personalised Service Strategies
› 2.3 Navigating Cultural Sensitivities in a Diverse Marketplace
› 2.4 Applying Feedback to Enhance Customer Satisfaction
• 3 Advanced Customer Service Strategies for Duty-Free Shopping — 4 classes
› 3.1 Understanding Customer Needs in a Duty-Free Environment
› 3.2 Developing Personalised Sales Approaches for Travellers
› 3.3 Implementing Effective Communication Techniques for Duty-Free Sales
› 3.4 Evaluating Customer Feedback to Enhance Duty-Free Shopping Experience
| 4 | Duty-Free Retail Knowledge | 3 chapters · 12 classes 65 marks |
• 1 Understanding Duty-Free Regulations and Compliance — 4 classes
› 1.1 Exploring the Basics of Duty-Free Regulations
› 1.2 Identifying Key Compliance Requirements in Aviation Retail
› 1.3 Analyzing Common Challenges in Duty-Free Compliance
› 1.4 Applying Duty-Free Regulations to Real-World Scenarios
• 2 Product Categories and Consumer Behavior in Duty-Free Retail — 4 classes
› 2.1 Understanding Product Categories in Duty-Free Retail
› 2.2 Analyzing Consumer Behavior in Duty-Free Shopping
› 2.3 Exploring the Impact of Product Placement on Sales
› 2.4 Applying Consumer Insights to Enhance Retail Strategies
• 3 Sales Techniques and Customer Engagement in Duty-Free Shopping — 4 classes
› 3.1 Introduction to Duty-Free Sales Techniques
› 3.2 Identifying Customer Needs in Aviation Retail
› 3.3 Creating Personalized Shopping Experiences
› 3.4 Closing Sales with Confidence in Duty-Free Settings
| 5 | Introduction to Airport Retail | 3 chapters · 12 classes 65 marks |
• 1 The Fundamentals of Airport Retail Dynamics — 4 classes
› 1.1 Exploring the Unique Characteristics of Airport Retail
› 1.2 Understanding Passenger Demographics and Behaviours
› 1.3 Analyzing Product Placement and Sales Strategies
› 1.4 Implementing Effective Customer Engagement Techniques
• 2 Product and Merchandising Strategies in Duty Free — 4 classes
› 2.1 Understanding Duty-Free Product Range and Categories
› 2.2 Analyzing Consumer Behavior and Preferences in Airport Retail
› 2.3 Developing Effective Merchandising Techniques for Duty-Free Shops
› 2.4 Implementing Sales Strategies to Maximize Duty-Free Revenue
• 3 Customer Experience and Sales Skills in Aviation Retail — 4 classes
› 3.1 Understanding Customer Behavior in Aviation Retail
› 3.2 Effective Communication Techniques for Retail Associates
› 3.3 Enhancing the In-Store Experience for Airport Shoppers
› 3.4 Applying Sales Skills to Maximize Revenue in Aviation Retail
| 6 | Sales Techniques and Strategies | 3 chapters · 12 classes 90 marks |
• 1 Understanding Customer Behavior in Airport Retail — 4 classes
› 1.1 Exploring Customer Profiles in Airport Retail
› 1.2 Identifying Key Motivations of Airport Shoppers
› 1.3 Analyzing Purchase Behavior Patterns at Airports
› 1.4 Applying Strategies to Enhance Customer Engagement
• 2 Effective Sales Techniques for Duty-Free Products — 4 classes
› 2.1 Understanding the Duty-Free Market: Trends and Customer Behavior
› 2.2 Enhancing Product Knowledge: Key Features of Duty-Free Goods
› 2.3 Engaging Customers Effectively: Building Rapport and Trust
› 2.4 Closing the Sale: Techniques to Increase Duty-Free Purchases
• 3 Advanced Sales Strategies in the Aviation Retail Sector — 4 classes
› 3.1 Understanding Customer Profiles in Aviation Retail
› 3.2 Tailoring Sales Approaches to Aviation Customer Needs
› 3.3 Leveraging Sales Technologies for Enhanced Customer Engagement
› 3.4 Applying Persuasion Techniques in Aviation Retail Sales
| LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom info@lapt.org • +44 7513 283044 • lapt.org |
UKPRN 10067351 • Company 4984798 Curriculum current at the date of issue. |