Adv Diploma in Digital Product Strategy — Certification Brochure

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London Academy of Professional Training
Certificate
Adv Diploma in Digital Product Strategy
Executive Level
REF: IT-SDA-E  •  IT Centres  •  Software Development & Systems Analysis
6Subjects 30Chapters 180Classes 430Total Marks 60%Pass Mark LifetimeValidity
At a Glance
ReferenceIT-SDA-E
AwardCertificate
Assessment430 marks — 258 to pass (60%)
PrerequisitesNone
ValidityLifetime
Awarding BodyLAPT — London Academy of Professional Training
Curriculum
1 Strategic Market Analysis 5 chapters · 30 classes  65 marks
• 1 Understanding Market Dynamics in Digital Products — 6 classes
› 1.1 Identifying Key Market Drivers in Digital Products
› 1.2 Analyzing Consumer Behavior Patterns Online
› 1.3 Evaluating Competitive Landscapes in the Digital Economy
› 1.4 Understanding Technological Trends Impacting Market Dynamics
› 1.5 Applying SWOT Analysis to Digital Product Markets
› 1.6 Forecasting Future Market Trends in Digital Products
• 2 Identifying Target Audiences and Segmentation — 6 classes
› 2.1 Understanding the Concepts of Target Audiences
› 2.2 Exploring Market Segmentation Techniques
› 2.3 Identifying and Profiling Customer Segments
› 2.4 Analyzing Consumer Behavior Patterns
› 2.5 Applying Segmentation to Refine Market Strategies
› 2.6 Evaluating and Adjusting Market Segmentation Approaches
• 3 Analyzing Competitive Landscapes — 6 classes
› 3.1 Understanding Competitive Landscapes: Key Concepts
› 3.2 Identifying Market Players: Tools and Techniques
› 3.3 Analyzing Competitor Strategies: Methods and Frameworks
› 3.4 Evaluating Competitive Strengths and Weaknesses
› 3.5 Mapping Competitive Forces: Applying Porter's Five Forces
› 3.6 Synthesizing Insights: Creating a Strategic Action Plan
• 4 Evaluating Market Entry Strategies for Digital Products — 6 classes
› 4.1 Exploring Digital Market Entry: Concepts and Considerations
› 4.2 Analyzing Competitive Landscapes for Digital Products
› 4.3 Assessing Market Readiness and Digital Product Fit
› 4.4 Identifying Barriers and Opportunities in Digital Markets
› 4.5 Crafting Effective Digital Market Entry Strategies
› 4.6 Evaluating the Impact of Entry Strategies on Market Performance
• 5 Developing Data-Driven Strategic Market Insights — 6 classes
› 5.1 Understanding the Importance of Data-Driven Insights in Market Strategy
› 5.2 Identifying Key Data Sources for Strategic Analysis
› 5.3 Analyzing Market Trends Through Data Interpretation
› 5.4 Applying Predictive Analytics for Strategic Decision-Making
› 5.5 Developing a Framework for Data-Driven Market Insights
› 5.6 Evaluating the Impact of Data Insights on Market Strategy
2 Digital Business Models 5 chapters · 30 classes  65 marks
• 1 Understanding Traditional vs. Digital Business Models — 6 classes
› 1.1 Explore Key Characteristics of Traditional Business Models
› 1.2 Analyze Core Components of Digital Business Models
› 1.3 Compare Revenue Streams in Traditional vs. Digital Models
› 1.4 Identify Transformation Drivers from Traditional to Digital
› 1.5 Investigate Case Studies of Successful Digital Business Transitions
› 1.6 Develop Strategies for Integrating Digital and Traditional Models
• 2 Core Components of Successful Digital Business Models — 6 classes
› 2.1 Understanding Digital Business Models: Key Concepts and Definitions
› 2.2 Identifying Revenue Streams: Monetization Strategies in Digital Contexts
› 2.3 Analyzing Customer Value Proposition: Delivering Unique Digital Experiences
› 2.4 Exploring Operational Models: Optimizing Digital Processes
› 2.5 Leveraging Digital Ecosystems: Building Network Effects and Partnerships
› 2.6 Evaluating Business Model Sustainability: Metrics and Innovation
• 3 Value Creation and Capture in Digital Ecosystems — 6 classes
› 3.1 Understanding Digital Ecosystems
› 3.2 Identifying Value Drivers in Digital Business Models
› 3.3 Analyzing Mechanisms of Value Creation
› 3.4 Strategies for Capturing Value in Digital Markets
› 3.5 Evaluating Collaborative Networks within Ecosystems
› 3.6 Applying Value Capture Techniques in Digital Platforms
• 4 Evaluating and Innovating Business Models Through Emerging Technologies — 6 classes
› 4.1 Understanding Emerging Technologies in Business
› 4.2 Analyzing Current Business Model Frameworks
› 4.3 Identifying Technological Opportunities for Innovation
› 4.4 Evaluating Business Model Adaptability to Technologies
› 4.5 Integrating Emerging Technologies to Enhance Models
› 4.6 Prototyping and Testing Innovative Business Concepts
• 5 Strategic Implementation and Scaling of Digital Business Models — 6 classes
› 5.1 Understanding Strategic Implementation of Digital Models
› 5.2 Identifying Key Factors for Successful Scaling
› 5.3 Analyzing Case Studies of Scaled Digital Models
› 5.4 Developing a Roadmap for Scaling a Digital Business
› 5.5 Leveraging Technology for Efficient Scaling
› 5.6 Evaluating Metrics and KPIs for Scaling Success
3 Innovation and Technology 5 chapters · 30 classes  85 marks
• 1 Understanding the Role of Innovation in Digital Strategy — 6 classes
› 1.1 Defining Innovation in Digital Strategy
› 1.2 Exploring Key Trends in Digital Innovation
› 1.3 Analyzing the Impact of Innovation on Business Models
› 1.4 Identifying Opportunities for Innovation in Digital Products
› 1.5 Integrating Innovation into Strategic Planning
› 1.6 Evaluating the Success of Innovative Strategies
• 2 Identifying Emerging Technologies and Market Trends — 6 classes
› 2.1 Understanding Emerging Technologies: Key Characteristics and Importance
› 2.2 Analyzing Market Trends: Tools and Techniques
› 2.3 Exploring Case Studies: Successful Adoption of Emerging Technologies
› 2.4 Conducting Market Research: Identifying Opportunities and Risks
› 2.5 Mapping the Technology Landscape: Competitive Analysis and Insights
› 2.6 Predicting Future Trends: Scenario Planning and Forecasting
• 3 Technology-Driven Product Development Frameworks — 6 classes
› 3.1 Understanding Technology-Driven Development Frameworks
› 3.2 Exploring Key Components of Digital Product Frameworks
› 3.3 Identifying Trends in Technology-Driven Product Innovation
› 3.4 Analyzing Case Studies of Successful Tech-Driven Products
› 3.5 Applying Frameworks to Real-World Product Challenges
› 3.6 Evaluating and Iterating Product Development Strategies
• 4 Innovation Management and Strategic Implementation — 6 classes
› 4.1 Understanding the Foundations of Innovation Management
› 4.2 Analyzing Strategic Innovation Models
› 4.3 Identifying and Overcoming Barriers to Innovation
› 4.4 Developing a Strategic Innovation Roadmap
› 4.5 Implementing Innovation Strategies in Digital Products
› 4.6 Evaluating and Optimizing Innovation Outcomes
• 5 Evaluating and Adapting Digital Products Post-Launch — 6 classes
› 5.1 Understanding Post-Launch Challenges in Digital Products
› 5.2 Analyzing User Feedback for Continuous Improvement
› 5.3 Measuring Product Performance Metrics Effectively
› 5.4 Identifying Opportunities for Iterative Updates
› 5.5 Implementing Adaptations Based on Market Trends
› 5.6 Bridging Feedback Loops into Strategic Product Enhancements
4 Leadership in Digital Transformation 5 chapters · 30 classes  85 marks
• 1 Understanding the Landscape of Digital Transformation — 6 classes
› 1.1 Defining Digital Transformation
› 1.2 Exploring Key Drivers of Digital Change
› 1.3 Analyzing Industry Trends and Innovations
› 1.4 Identifying Stakeholders in Digital Transformation
› 1.5 Evaluating Current Digital Maturity
› 1.6 Mapping the Digital Transformation Journey
• 2 Leadership Principles for Guiding Digital Change — 6 classes
› 2.1 Understanding the Core Principles of Leadership in Digital Transformation
› 2.2 Analyzing the Role of Vision in Digital Leadership
› 2.3 Exploring Strategies for Effective Digital Communication
› 2.4 Building a Culture of Innovation and Agility
› 2.5 Developing Skills for Leading Change in Digital Environments
› 2.6 Implementing Successful Digital Transformation Initiatives
• 3 Strategic Planning and Execution in Digital Projects — 6 classes
› 3.1 Understanding the Fundamentals of Strategic Planning in Digital Contexts
› 3.2 Identifying Key Stakeholders and Setting Objectives
› 3.3 Analyzing Digital Project Environments and Market Conditions
› 3.4 Designing a Flexible Digital Project Roadmap
› 3.5 Implementing Strategic Execution Tactics in Digital Projects
› 3.6 Evaluating Performance and Iterating Digital Strategies
• 4 Leveraging Emerging Technologies for Innovation — 6 classes
› 4.1 Understanding Emerging Technologies in Digital Transformation
› 4.2 Identifying Opportunities for Innovation with New Technologies
› 4.3 Analyzing the Impact of AI and Machine Learning on Strategy
› 4.4 Exploring the Role of IoT in Enhancing Product Offerings
› 4.5 Integrating Blockchain for Enhanced Security and Transparency
› 4.6 Designing Innovative Solutions Using AR and VR Technologies
• 5 Cultivating a Digital-First Organizational Culture — 6 classes
› 5.1 Understanding Digital-First Mindsets
› 5.2 Identifying Key Drivers for Cultural Change
› 5.3 Building Digital Leadership Competencies
› 5.4 Fostering Collaborative Digital Environments
› 5.5 Integrating Digital Tools into Organizational Practices
› 5.6 Measuring and Sustaining Digital Culture Evolution
5 Product Lifecycle Management 5 chapters · 30 classes  65 marks
• 1 Understanding Product Lifecycle Stages — 6 classes
› 1.1 Explore the Concept of Product Lifecycle Stages
› 1.2 Identify Key Characteristics of Each Lifecycle Stage
› 1.3 Analyze the Introduction Stage Strategies
› 1.4 Investigate Growth Stage Challenges and Opportunities
› 1.5 Evaluate Strategies for the Maturity Stage
› 1.6 Plan for the Decline Stage and Extension Tactics
• 2 Strategizing Product Development and Market Entry — 6 classes
› 2.1 Understanding the Product Development Cycle
› 2.2 Identifying Market Opportunities for New Products
› 2.3 Crafting a Strategic Product Development Plan
› 2.4 Analyzing Competitive Landscape for Market Entry
› 2.5 Developing a Go-To-Market Strategy
› 2.6 Evaluating Product Development Success Metrics
• 3 Implementing Agile Practices in Product Lifecycle Management — 6 classes
› 3.1 Understanding Agile Principles in Product Lifecycle Management
› 3.2 Identifying Key Agile Roles and Responsibilities
› 3.3 Mapping Agile Methodologies to Product Stages
› 3.4 Implementing Agile Tools for Product Development
› 3.5 Facilitating Agile Collaboration in Cross-Functional Teams
› 3.6 Evaluating Agile Success Metrics in Product Lifecycles
• 4 Optimizing Product Performance and User Experience — 6 classes
› 4.1 Understanding User Experience Fundamentals
› 4.2 Analyzing Product Performance Metrics
› 4.3 Identifying User Pain Points through Feedback
› 4.4 Implementing Performance Optimization Techniques
› 4.5 Enhancing User Experience with Design Improvements
› 4.6 Evaluating Impact of Optimizations on User Satisfaction
• 5 Ensuring Sustainable Product Retirement and Transition — 6 classes
› 5.1 Understanding Sustainable Product Retirement
› 5.2 Analyzing Environmental Impacts of Product Disposal
› 5.3 Identifying Opportunities for Product Reuse and Recycling
› 5.4 Developing a Transition Plan for Product Lines
› 5.5 Implementing End-of-Life Strategies for Legacy Products
› 5.6 Measuring Success in Product Retirement and Transition
6 Strategic Project Management 5 chapters · 30 classes  65 marks
• 1 Foundations of Strategic Project Management — 6 classes
› 1.1 Understanding the Basics of Strategic Project Management
› 1.2 Identifying Key Components of a Strategic Project Plan
› 1.3 Analyzing Stakeholder Roles and Responsibilities
› 1.4 Exploring Tools for Strategic Project Planning
› 1.5 Implementing Strategic Initiatives in Project Management
› 1.6 Evaluating Project Success through Strategic Metrics
• 2 Project Planning and Resource Allocation in IT — 6 classes
› 3.1 Understanding the Basics of IT Project Planning
› 3.2 Identifying Key Resources for IT Projects
› 3.3 Designing a Resource Allocation Strategy
› 3.4 Analyzing Timeframes and Deliverables
› 3.5 Mitigating Risks in Resource Management
› 3.6 Optimizing IT Project Plans for Success
• 3 Risk Management and Mitigation Strategies in Software Development — 6 classes
› 3.1 Understanding Risk in Software Development
› 3.2 Identifying Sources of Risk in Software Projects
› 3.3 Analyzing Risk Impact and Probability
› 3.4 Developing Risk Mitigation Strategies
› 3.5 Implementing Risk Management Plans
› 3.6 Evaluating and Adapting Risk Strategies
• 4 Agile and Lean Methodologies in Strategic Management — 6 classes
› 4.1 Understanding Agile Principles and Practices in Strategic Management
› 4.2 Exploring Lean Methodologies and Their Impact on Efficiency
› 4.3 Integrating Agile into Traditional Project Management Frameworks
› 4.4 Comparing Agile and Lean: Key Differences and Synergies
› 4.5 Applying Agile Strategies to Enhance Team Collaboration
› 4.6 Using Lean Thinking to Optimize Organizational Processes
• 5 Performance Measurement and Control for IT Projects — 6 classes
› 5.1 Understanding Key Performance Indicators for IT Projects
› 5.2 Analyzing Project Performance Metrics
› 5.3 Implementing Control Systems in IT Project Management
› 5.4 Utilizing Dashboard Tools for Real-Time Project Monitoring
› 5.5 Evaluating Risk Management Strategies in IT Projects
› 5.6 Applying Feedback Loops to Enhance Project Performance
LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom
info@lapt.org  •  +44 7513 283044  •  lapt.org		 UKPRN 10067351  •  Company 4984798
Curriculum current at the date of issue.