Certificate in E-commerce Retail — Certification Brochure

LAPT

London Academy of Professional Training

Certificate

Certificate in E-commerce Retail

REF: RET-C09 • Retail Centres • E-commerce & Omnichannel Retail

4Subjects	70Chapters	485Classes	400Total Marks	60%Pass Mark	LifetimeValidity

At a Glance

Reference	RET-C09
Award	Certificate
Assessment	400 marks — 240 to pass (60%)
Prerequisites	None
Validity	Lifetime
Awarding Body	LAPT — London Academy of Professional Training

Curriculum

Online Retail and Marketplace Selling

24 chapters · 121 classes 100 marks

• 1 Understanding Online Marketplaces: Concepts and Models — 4 classes

› 1.1 Exploring the Basics of Online Marketplaces

› 1.2 Identifying Key Components of Marketplace Models

› 1.3 Analyzing Types of Online Marketplace Platforms

› 1.4 Comparing Business Models in Online Marketplaces

• 2 Key Players and Emerging Trends in E-commerce Platforms — 4 classes

› 2.1 Explore Major E-commerce Platforms

› 2.2 Identify Key Players in Online Marketplaces

› 2.3 Examine Emerging Trends in E-commerce

› 2.4 Analyze Implications of Emerging Trends

• 3 Strategies for Success: Leveraging Online Marketplaces — 4 classes

› 3.1 Understanding Online Marketplaces: Key Features and Benefits

› 3.2 Identifying Best-Selling Products: Research and Analysis Techniques

› 3.3 Crafting Effective Listings: Optimizing Descriptions and Images

› 3.4 Implementing Promotional Strategies: Boosting Visibility and Sales

• 1 Understanding Core Features of Online Marketplaces — 4 classes

› 1.1 Exploring the Structure of Online Marketplaces

› 1.2 Analyzing Product Listing Features

› 1.3 Understanding the Role of User Accounts

› 1.4 Navigating Payment and Transaction Systems

• 2 Enhancing User Experience and Security — 4 classes

› 2.1 Understanding User Experience Design Principles

› 2.2 Exploring Key Features for User Engagement

› 2.3 Implementing Security Measures for Marketplace Integrity

› 2.4 Applying Best Practices to Enhance User Trust

• 3 Advanced Tools for Marketplace Optimization — 4 classes

› 3.1 Exploring Analytical Tools for Marketplace Insights

› 3.2 Leveraging Automation for Streamlined Operations

› 3.3 Enhancing User Experience with Personalization Features

› 3.4 Implementing A/B Testing for Performance Improvement

• 1 Understanding Online Marketplace Dynamics — 4 classes

› 1.1 Explore Key Features of Online Marketplaces

› 1.2 Analyze Buyer and Seller Interactions

› 1.3 Evaluate Marketplace Fees and Structures

› 1.4 Develop Strategies for Marketplace Success

• 2 Developing E-commerce Strategic Frameworks — 4 classes

› 2.1 Understanding E-commerce Strategic Frameworks

› 2.2 Analyzing Market Trends and Consumer Behavior

› 2.3 Identifying Key Performance Indicators for Online Marketplaces

› 2.4 Crafting a Competitive E-commerce Strategy

• 3 Implementing and Optimizing Omnichannel Strategies — 4 classes

› 3.1 Understanding Omnichannel Strategies in E-commerce

› 3.2 Analyzing Customer Journeys Across Multiple Channels

› 3.3 Implementing Seamless Cross-Channel Integrations

› 3.4 Optimizing and Measuring Omnichannel Effectiveness

• 1 Understanding the Digital Retail Landscape — 6 classes

› 1.1 Exploring the Evolution of Digital Retail

› 1.2 Understanding Key Digital Retail Technologies

› 1.3 Analyzing Consumer Behavior in Digital Markets

› 1.4 Identifying Opportunities in E-commerce Platforms

› 1.5 Evaluating Digital Retail Competitor Strategies

› 1.6 Applying Digital Retail Trends to Business Strategy

• 2 Key Technologies in Digital Retail — 5 classes

› 2.1 Exploring E-commerce Platforms

› 2.2 Understanding Online Payment Systems

› 2.3 Analyzing Data Analytics in Retail

› 2.4 Implementing Customer Relationship Management (CRM) Tools

› 2.5 Leveraging Artificial Intelligence in Retail

• 3 Digital Consumer Behavior and Trends — 5 classes

› 3.1 Identifying Key Characteristics of Digital Consumers

› 3.2 Analyzing Online Shopping Behavior Patterns

› 3.3 Exploring the Impact of Social Media on Consumer Choices

› 3.4 Understanding Emerging Trends in Digital Retail

› 3.5 Applying Consumer Insights to Digital Marketing Strategies

• 4 Creating a Seamless Omnichannel Experience — 5 classes

› 4.1 Understanding the Omnichannel Landscape

› 4.2 Identifying Customer Touchpoints in Digital Retail

› 4.3 Integrating Online and Offline Channels

› 4.4 Enhancing Customer Experience Across Channels

› 4.5 Measuring Success in Omnichannel Strategies

• 5 Goods Fulfillment in Retail — 5 classes

› 5.1 Introduction to Goods Fulfillment

› 5.2 Understanding Customer Orders

› 5.3 Picking Techniques for Retail

› 5.4 Quality Checks in Goods Fulfillment

› 5.5 Finalizing and Dispatching Orders

• 1 Understanding E-commerce Models and Platforms — 5 classes

› 1.1 Explore Key E-commerce Models

› 1.2 Analyze Popular E-commerce Platforms

› 1.3 Understand Platform Features and Tools

› 1.4 Compare Subscription vs. Transactional Models

› 1.5 Assess Integration and Scalability Considerations

• 2 Developing Customer-Centric E-commerce Strategies — 5 classes

› 2.1 Understanding Customer Needs in E-commerce

› 2.2 Analyzing Customer Behavior and Trends

› 2.3 Designing User-Friendly E-commerce Interfaces

› 2.4 Personalizing the Online Shopping Experience

› 2.5 Implementing Effective Customer Feedback Systems

• 3 Utilizing Digital Marketing for E-commerce Growth — 5 classes

› 3.1 Understanding the Role of Digital Marketing in E-commerce

› 3.2 Identifying Key Digital Marketing Channels for Online Growth

› 3.3 Leveraging Social Media to Drive E-commerce Engagement

› 3.4 Implementing Search Engine Optimization (SEO) for E-commerce Success

› 3.5 Analyzing Digital Marketing Metrics to Inform E-commerce Strategies

• 4 Implementing Technology for Omnichannel Integration — 5 classes

› 4.1 Understanding Omnichannel Integration in E-commerce

› 4.2 Exploring Technologies for Seamless Customer Experience

› 4.3 Implementing CRM Systems for Enhanced Customer Interaction

› 4.4 Integrating Inventory Management Across Channels

› 4.5 Utilizing Data Analytics for Omnichannel Strategy Optimization

• 5 Website Content Management — 5 classes

› 5.1 Understanding Website Structure

› 5.2 Creating Engaging Page Layouts

› 5.3 Building a Content Library

› 5.4 Managing Content Updates

› 5.5 Implementing Urgent Changes

• 2 Building a Customer-Centric Digital Strategy — 6 classes

› 2.1 Understanding Customer-Centricity in Digital Retail

› 2.2 Identifying Customer Needs and Pain Points

› 2.3 Mapping the Digital Customer Journey

› 2.4 Designing Personalized Digital Experiences

› 2.5 Leveraging Data for Customer Insights

› 2.6 Implementing Customer Feedback in Strategy

• 3 Leveraging Data and Analytics in Retail Decision-Making — 6 classes

› 3.1 Understanding the Role of Data in Retail Strategy

› 3.2 Identifying Key Retail Metrics and KPIs

› 3.3 Exploring Data Collection Methods in Retail

› 3.4 Analyzing Consumer Behavior Through Data Insights

› 3.5 Utilizing Predictive Analytics for Retail Forecasting

› 3.6 Applying Data-Driven Decisions to Enhance Retail Performance

• 4 Integrating Omnichannel Approaches — 6 classes

› 4.1 Exploring Omnichannel Fundamentals

› 4.2 Identifying Customer Journeys Across Channels

› 4.3 Mapping Omnichannel Touchpoints

› 4.4 Harmonizing Digital and Physical Retail Experiences

› 4.5 Implementing Cross-Channel Analytics

› 4.6 Evaluating Omnichannel Strategy Success

• 5 Innovation and Future Trends in Digital Retail — 6 classes

› 5.1 Understanding Key Innovations in Digital Retail

› 5.2 Analyzing Emerging Technologies Impacting Retail

› 5.3 Exploring Trends Shaping the Future of Online Shopping

› 5.4 Integrating AI and Machine Learning in Retail Strategy

› 5.5 Leveraging Data-Driven Insights for Competitive Advantage

› 5.6 Designing Future-Proof Digital Retail Strategies

• 24 In-Store Online Facilities and Remote Selling — 10 classes

› 24.1 Online Facilities Available Inside a Store

› 24.2 Using Kiosks and Tablets to Sell Extended Range

› 24.3 Checking Online Stock for a Customer

› 24.4 Placing an Online Order With the Customer

› 24.5 Selling by Phone Politely and Clearly

› 24.6 Selling Through Chat and Messaging

› 24.7 Confirming Order Details and Terms

› 24.8 Fair Transaction Practice for Online Orders

› 24.9 Handling Online Reviews and Ratings

› 24.10 Following Up Remote Sales After Delivery

Running a Trading Website

14 chapters · 122 classes 100 marks

• 1 Understanding Core Elements of an Online Store — 4 classes

› 1.1 Identifying Key Components of an Online Store

› 1.2 Exploring User Interface and User Experience Design

› 1.3 Understanding Product Listings and Categorization

› 1.4 Implementing Payment and Security Features

• 2 Designing User-Centric Interfaces — 4 classes

› 2.1 Understanding User-Centric Design Principles

› 2.2 Analyzing User Needs and Expectations

› 2.3 Crafting Intuitive Navigation Structures

› 2.4 Implementing User-Friendly Interface Elements

• 3 Integrating Analytics and SEO Strategies — 4 classes

› 3.1 Understanding the Basics of Analytics for Online Stores

› 3.2 Exploring SEO Foundations for E-commerce Platforms

› 3.3 Implementing Analytics Tools for Data-Driven Decision Making

› 3.4 Enhancing Visibility with Advanced SEO Techniques

• 4 Planning a Trading Website's Pages — 10 classes

› 4.1 Pages Every Online Shop Needs

› 4.2 Mapping Home, Category and Product Pages

› 4.3 Planning Menus and Navigation Paths

› 4.4 Writing a Page Content Plan

› 4.5 Choosing Words Customers Search For

› 4.6 Planning Mobile Friendly Page Layout

› 4.7 Agreeing a Plan With Business Owners

› 4.8 Setting Page Approval Steps

› 4.9 Allocating Content Tasks to Staff

› 4.10 Keeping a Site Map Updated

• 5 Specifying Content and Layout of Pages — 10 classes

› 5.1 What a Page Specification Contains

› 5.2 Describing Layout With Simple Wireframes

› 5.3 Specifying Headings, Text and Image Slots

› 5.4 Specifying Buttons and Calls to Action

› 5.5 Brand Colours, Fonts and Tone

› 5.6 Accessibility for All Visitors

› 5.7 Writing Instructions for a Designer

› 5.8 Reviewing a First Page Draft

› 5.9 Testing a Page on Phone and Computer

› 5.10 Signing Off a Final Page

• 6 Writing Product Information That Sells — 10 classes

› 6.1 What Customers Need to Know Before Buying

› 6.2 Writing Clear Product Titles

› 6.3 Describing Features and Benefits

› 6.4 Size, Weight and Specification Tables

› 6.5 Accurate Claims and Honest Descriptions

› 6.6 Mandatory Product Details Under E-commerce Rules

› 6.7 Writing for Regional Languages

› 6.8 Using Keywords Without Overstuffing

› 6.9 Checking Descriptions for Errors

› 6.10 Keeping a Product Content Template

• 7 Updating Product Information Accurately — 10 classes

› 7.1 Why Stale Product Pages Cost Sales

› 7.2 Receiving Update Requests From Buyers

› 7.3 Updating Prices and Offers Online

› 7.4 Updating Stock Status and Availability

› 7.5 Changing Descriptions and Specifications

› 7.6 Adding New Products Step by Step

› 7.7 Retiring Discontinued Products

› 7.8 Checking Updates Appear Correctly

› 7.9 Keeping a Change Log

› 7.10 Fixing Mistakes Found by Customers

• 8 Product Photography and Media Preparation — 10 classes

› 8.1 Why Good Images Raise Sales

› 8.2 Basic Product Photography Set Up

› 8.3 Lighting and Background Choices

› 8.4 Taking Photos From Several Angles

› 8.5 Editing Brightness and Cropping

› 8.6 Resizing Images for Fast Loading

› 8.7 Adding Alternative Text to Images

› 8.8 Short Product Videos on a Phone

› 8.9 Image Rights and Permission

› 8.10 Checking Image Quality Before Upload

• 9 Keeping a Library of Website Materials — 10 classes

› 9.1 What Goes Into a Content Library

› 9.2 Naming Files So They Can Be Found

› 9.3 Folder Structure for Images and Documents

› 9.4 Version Control and Old File Removal

› 9.5 Storing Brand Logos and Templates

› 9.6 Tracking Image Licences

› 9.7 Backing Up Library Files

› 9.8 Controlling Who Can Edit Files

› 9.9 Reusing Materials Across Pages

› 9.10 Monthly Library Tidy Up

• 10 Catalogue Structure and Product Data Management — 10 classes

› 10.1 Categories, Collections and Tags

› 10.2 Product Variants Such as Size and Colour

› 10.3 Stock Keeping Unit Codes

› 10.4 Product Attributes and Filters

› 10.5 Bulk Upload Using Spreadsheets

› 10.6 Checking Data for Missing Fields

› 10.7 Linking Related and Alternative Products

› 10.8 Syncing Catalogue With Store Stock

› 10.9 Cleaning Duplicate Listings

› 10.10 Catalogue Quality Report

• 11 Checkout, Payments and Delivery Settings — 10 classes

› 11.1 Steps in an Online Checkout

› 11.2 Setting Up Payment Methods and UPI

› 11.3 Cash on Delivery Settings and Risks

› 11.4 Setting Delivery Charges and Zones

› 11.5 Tax Display and GST on Orders

› 11.6 Order Confirmation Messages

› 11.7 Testing a Full Order Safely

› 11.8 Handling Failed Payments

› 11.9 Abandoned Basket Reminders

› 11.10 Reviewing Checkout Drop Off Points

• 12 Policy Pages and Consumer Rules for Online Shops — 10 classes

› 12.1 Policy Pages Customers Expect

› 12.2 Writing Return and Refund Policy

› 12.3 Writing Shipping and Delivery Policy

› 12.4 Privacy Policy and Cookie Notices

› 12.5 Terms of Sale in Plain Language

› 12.6 Seller and Grievance Officer Details

› 12.7 E-commerce Rules for Displaying Origin and Prices

› 12.8 Handling Customer Reviews Honestly

› 12.9 Keeping Policies Up to Date

› 12.10 Checking Pages Against Consumer Law

• 13 Handling Urgent Website Changes — 10 classes

› 13.1 What Counts as an Urgent Change

› 13.2 Receiving an Urgent Request

› 13.3 Checking Authority to Change Content

› 13.4 Quickly Correcting Wrong Prices

› 13.5 Removing Unsafe or Recalled Products

› 13.6 Posting Notices for Delays and Closures

› 13.7 Making Changes Without Breaking the Page

› 13.8 Testing Urgent Changes Fast

› 13.9 Telling Customer Service About the Change

› 13.10 Recording and Reviewing the Incident

• 14 Daily Operation and Health of a Trading Site — 10 classes

› 14.1 Daily Website Opening Checklist

› 14.2 Checking Orders and Messages

› 14.3 Checking Site Speed and Broken Links

› 14.4 Monitoring Site Uptime

› 14.5 Working With Hosting and Platform Support

› 14.6 Seasonal Traffic Preparation

› 14.7 Simple Backup and Restore Routine

› 14.8 Staff Access Rights and Passwords

› 14.9 Weekly Site Health Report

› 14.10 Planning Site Improvements Each Month

Digital Marketing and Social Media for Retail

18 chapters · 122 classes 100 marks

• 1 Understanding Digital Marketing Principles for E-commerce — 4 classes

› 1.1 Exploring Key Concepts in Digital Marketing

› 1.2 Identifying Components of Successful E-commerce Strategies

› 1.3 Understanding Customer Journey in Online Marketplaces

› 1.4 Applying Digital Marketing Techniques to E-commerce Platforms

• 2 Strategizing Effective Online Marketing Campaigns — 4 classes

› 2.1 Understanding Online Marketplace Dynamics

› 2.2 Identifying Target Audience for Campaigns

› 2.3 Crafting Compelling Marketing Messages

› 2.4 Implementing and Evaluating Campaign Strategies

• 3 Analyzing Digital Marketing Analytics and Performance — 4 classes

› 3.1 Understanding Key Metrics in Digital Marketing Analytics

› 3.2 Interpreting Consumer Behavior Through Data Analysis

› 3.3 Evaluating Campaign Performance with Real-Time Data

› 3.4 Applying Insights to Optimize Marketing Strategies

• 1 Understanding Digital Marketing Fundamentals — 5 classes

› 1.1 Introduction to Digital Marketing Concepts

› 1.2 Identifying Target Audiences in Digital Marketing

› 1.3 Exploring Digital Marketing Channels

› 1.4 Understanding Digital Marketing Metrics

› 1.5 Applying Digital Marketing Strategies

• 2 Exploring Digital Marketing Channels and Tools — 5 classes

› 2.1 Discovering the Core Digital Marketing Channels

› 2.2 Understanding Social Media Marketing Dynamics

› 2.3 Leveraging Email Marketing Effectively

› 2.4 Analyzing SEO and SEM Strategies

› 2.5 Applying Tools to Measure Digital Marketing Success

• 3 Leveraging Data Analytics for Effective Campaigns — 5 classes

› 3.1 Understanding the Role of Data in Digital Campaigns

› 3.2 Identifying Key Metrics for Campaign Success

› 3.3 Utilizing Analytics Tools for Data-Driven Insights

› 3.4 Interpreting Data to Refine Marketing Strategies

› 3.5 Applying Data Insights to Optimize Campaign Performance

• 4 Integrating Omnichannel Marketing Strategies — 5 classes

› 4.1 Understanding Omnichannel Marketing Fundamentals

› 4.2 Analyzing Consumer Behavior Across Channels

› 4.3 Designing Seamless Customer Experiences

› 4.4 Implementing Cross-Channel Marketing Tools

› 4.5 Measuring and Optimizing Omnichannel Strategies

• 1 Understanding the Digital Marketing Landscape in Retail — 6 classes

› 1.1 Mapping the Digital Retail Ecosystem

› 1.2 Identifying Key Digital Marketing Channels

› 1.3 Exploring Consumer Behaviour in Online Retail

› 1.4 Analyzing Competitors' Digital Marketing Strategies

› 1.5 Evaluating Digital Marketing Tools and Technologies

› 1.6 Integrating Digital Strategies into Retail Businesses

• 2 Developing Effective E-commerce Marketing Strategies — 6 classes

› 2.1 Understanding the E-commerce Landscape

› 2.2 Identifying Target Audiences in Digital Retail

› 2.3 Crafting Compelling Online Value Propositions

› 2.4 Leveraging SEO for E-commerce Success

› 2.5 Employing Social Media for Retail Engagement

› 2.6 Measuring and Optimizing E-commerce Campaigns

• 3 Leveraging Social Media and Content Marketing for Retail — 6 classes

› 3.1 Understanding the Role of Social Media in Retail Marketing

› 3.2 Identifying Target Audiences Through Social Media Platforms

› 3.3 Crafting Engaging Content for Retail Audiences

› 3.4 Utilizing Influencer Partnerships to Boost Retail Presence

› 3.5 Implementing Data-Driven Content Strategies

› 3.6 Measuring and Optimizing Social Media Campaigns

• 4 Data-Driven Marketing and Analytics in Retail — 6 classes

› 4.1 Understanding the Role of Data in Retail Marketing

› 4.2 Exploring Key Metrics and KPIs in Retail Analytics

› 4.3 Leveraging Customer Data for Personalized Marketing

› 4.4 Utilizing Advanced Tools for Retail Data Analysis

› 4.5 Implementing Data-Driven Decision Making in Retail Strategies

› 4.6 Measuring the Success of Data-Driven Marketing Campaigns

• 5 Integrating Digital Marketing with Omnichannel Strategies — 6 classes

› 5.1 Understanding Omnichannel Concepts in Retail

› 5.2 Exploring the Role of Digital Marketing in Retail

› 5.3 Analyzing Customer Journeys Across Channels

› 5.4 Designing Integrated Omnichannel Marketing Strategies

› 5.5 Implementing Seamless Digital and Physical Customer Experiences

› 5.6 Evaluating the Effectiveness of Omnichannel Marketing Campaigns

• 13 Email and WhatsApp Marketing With Consent — 10 classes

› 13.1 Why Direct Messages Work for Retail

› 13.2 Building a Permission Based Customer List

› 13.3 Consent Rules for Marketing Messages

› 13.4 Do Not Disturb Rules and Opt Out

› 13.5 Writing a Short Subject Line and Message

› 13.6 Offer Messages That Customers Value

› 13.7 Using Approved Message Templates

› 13.8 Timing and Frequency of Messages

› 13.9 Measuring Opens, Clicks and Replies

› 13.10 Avoiding Spam Complaints

• 14 Planning Social Media Content for a Store — 10 classes

› 14.1 Choosing Social Platforms for a Store

› 14.2 Setting Goals for Social Media

› 14.3 Knowing Your Local Audience

› 14.4 Building a Monthly Content Calendar

› 14.5 Content Ideas From Daily Store Life

› 14.6 Festival and Offer Campaign Posts

› 14.7 Taking Good Photos and Short Videos

› 14.8 Writing Captions in English and Hindi

› 14.9 Scheduling and Posting Content

› 14.10 Reviewing Which Posts Worked

• 15 Delivering the Brand Promise on Social Media — 10 classes

› 15.1 What a Brand Promise Means

› 15.2 Brand Voice and Tone Guide

› 15.3 Matching Posts to Brand Values

› 15.4 Keeping Offers Honest and Clear

› 15.5 Staff Behaviour on Personal Social Accounts

› 15.6 Responding in Brand Voice to Comments

› 15.7 Handling Negative Posts Calmly

› 15.8 Approvals Before Posting

› 15.9 Checking Posts Against Advertising Rules

› 15.10 Reviewing Brand Consistency Monthly

• 16 Providing Customer Support Online — 10 classes

› 16.1 Online Support Channels Customers Use

› 16.2 Setting Response Time Targets

› 16.3 Answering Messages Politely and Clearly

› 16.4 Using Saved Replies Without Sounding Robotic

› 16.5 Collecting Order Details Safely

› 16.6 Solving Common Online Problems

› 16.7 Escalating Difficult Cases

› 16.8 Moving a Conversation From Public to Private

› 16.9 Recording Support Interactions

› 16.10 Measuring Online Service Quality

• 17 Building Customer Communities and Social Networks — 10 classes

› 17.1 Purpose of a Customer Community

› 17.2 Starting a WhatsApp or Facebook Group

› 17.3 Community Rules and Moderation

› 17.4 Encouraging Customers to Share Experiences

› 17.5 Using Customer Photos With Permission

› 17.6 Running Contests Fairly

› 17.7 Answering Questions in the Group

› 17.8 Spotting Customers Who Promote the Store

› 17.9 Using Community Feedback to Improve Service

› 17.10 Measuring Community Growth and Loyalty

• 18 Local Marketing, Reviews and Reputation — 10 classes

› 18.1 Business Profile on Online Maps and Search

› 18.2 Keeping Opening Hours and Details Correct

› 18.3 Asking Happy Customers for Reviews

› 18.4 Responding to Positive Reviews

› 18.5 Responding to Negative Reviews Professionally

› 18.6 Honest Review Handling and Fake Reviews

› 18.7 Local Offers and Neighbourhood Campaigns

› 18.8 Simple Paid Advertising on a Small Budget

› 18.9 Tracking Walk-ins From Online Activity

› 18.10 Monthly Marketing Results Summary

Data Protection and Online Security for Retail

14 chapters · 120 classes 100 marks

• 1 Understanding Data Protection Laws and Compliance — 5 classes

› 1.1 Exploring the Basics of Data Protection Laws

› 1.2 Analyzing Key Principles of the GDPR

› 1.3 Identifying Personal Data and Its Protection

› 1.4 Assessing Compliance Requirements for Businesses

› 1.5 Implementing Best Practices for Online Security

• 2 Identifying and Mitigating Online Security Threats — 5 classes

› 2.1 Understanding Common Online Security Threats

› 2.2 Recognising Phishing and Social Engineering Attacks

› 2.3 Identifying Malware and Ransomware

› 2.4 Implementing Strong Password Policies

› 2.5 Applying Best Practices for Data Protection

• 3 Implementing Robust Data Security Protocols — 5 classes

› 3.1 Understanding Data Security Threats

› 3.2 Identifying Key Data Protection Principles

› 3.3 Implementing Encryption Techniques

› 3.4 Applying Access Control Measures

› 3.5 Monitoring and Responding to Security Breaches

• 4 Best Practices for Maintaining Data Integrity and Customer Trust — 5 classes

› 4.1 Understanding Data Integrity in Digital Retail

› 4.2 Identifying Key Threats to Customer Data

› 4.3 Implementing Data Protection Best Practices

› 4.4 Building Customer Trust Through Transparent Policies

› 4.5 Evaluating and Improving Online Security Measures

• 5 Mapping the Customer Data a Retailer Holds — 10 classes

› 5.1 What Counts as Personal Data

› 5.2 Data Collected at Tills, Online and by App

› 5.3 Sensitive Data and Payment Data

› 5.4 Where Customer Data Is Stored

› 5.5 Who Inside the Business Can See Data

› 5.6 Third Parties That Receive Data

› 5.7 Drawing a Simple Data Map

› 5.8 Spotting Data Collected Without Need

› 5.9 Classifying Data by Risk

› 5.10 Keeping a Data Register

• 6 Digital Personal Data Protection Rights and Duties — 10 classes

› 6.1 Purpose of the Data Protection Law

› 6.2 Key Roles of Business and Customer

› 6.3 Lawful Reasons for Using Data

› 6.4 Customer Rights to Access and Correct Data

› 6.5 Rights to Withdraw Consent and Erase Data

› 6.6 Special Care for Children's Data

› 6.7 Duties of a Data Fiduciary

› 6.8 Penalties for Non-Compliance

› 6.9 Grievance Officer and Complaint Handling

› 6.10 Cross Border Data Transfers Basics

• 7 Consent and Privacy Notices — 10 classes

› 7.1 What Valid Consent Looks Like

› 7.2 Writing a Privacy Notice in Plain Language

› 7.3 Collecting Consent at the Till

› 7.4 Collecting Consent Online and on Apps

› 7.5 Cookie Notices and Tracking Tools

› 7.6 Recording Consent Evidence

› 7.7 Managing Marketing Preferences

› 7.8 Handling Withdrawal Requests

› 7.9 Notices in Hindi and Regional Languages

› 7.10 Reviewing Notices When Practice Changes

• 8 Passwords, Access Control and Device Safety — 10 classes

› 8.1 Why Weak Passwords Cause Breaches

› 8.2 Creating Strong Unique Passwords

› 8.3 Using Two Step Verification

› 8.4 Giving Staff Only the Access They Need

› 8.5 Shared Logins and Why to Avoid Them

› 8.6 Removing Access When Staff Leave

› 8.7 Locking Screens and Shared Tills

› 8.8 Mobile Phones and Personal Devices at Work

› 8.9 Software Updates and Antivirus

› 8.10 Auditing Who Has Access

• 9 Payment Security and Fraud Prevention Online — 10 classes

› 9.1 How Online Card and UPI Payments Flow

› 9.2 Payment Gateway Role and Responsibility

› 9.3 Never Storing Card Details

› 9.4 Payment Card Security Standard Basics

› 9.5 Spotting Fraudulent Orders

› 9.6 Verification Steps for High Risk Orders

› 9.7 Chargebacks and Disputes

› 9.8 Refund Fraud and Account Takeover

› 9.9 Safe Handling of One Time Passwords

› 9.10 Fraud Reporting and Escalation

• 10 Phishing, Scams and Social Engineering — 10 classes

› 10.1 How Scammers Target Retail Staff

› 10.2 Spotting Phishing Emails

› 10.3 Fake Payment and Refund Messages

› 10.4 Fake Supplier Invoice Scams

› 10.5 Phone and Messaging Scams

› 10.6 Verifying Callers Before Giving Information

› 10.7 Safe Handling of Attachments and Links

› 10.8 Reporting a Suspected Scam

› 10.9 Running Staff Awareness Sessions

› 10.10 Testing Awareness With Practice Scenarios

• 11 Securing Websites and Shopping Apps — 10 classes

› 11.1 Common Attacks on Online Shops

› 11.2 Secure Connection and Certificates

› 11.3 Keeping Platform and Plugins Updated

› 11.4 Protecting Admin Pages

› 11.5 Safe File and Image Uploads

› 11.6 Protecting Forms From Bots

› 11.7 Monitoring Unusual Activity

› 11.8 Choosing Secure Hosting and Providers

› 11.9 Checking Security Promises of Vendors

› 11.10 Security Checklist for a Launch

• 12 Data Retention, Backup and Deletion — 10 classes

› 12.1 Why Data Should Not Be Kept for Ever

› 12.2 Retention Periods for Retail Records

› 12.3 Tax and Legal Record Requirements

› 12.4 Backup Methods and Schedules

› 12.5 Testing That a Backup Can Restore

› 12.6 Secure Deletion of Digital Data

› 12.7 Destroying Paper Records Safely

› 12.8 Handling Old Devices and Hard Drives

› 12.9 Data Held by Suppliers and Processors

› 12.10 Reviewing Retention Each Year

• 13 Responding to a Data Breach — 10 classes

› 13.1 What a Data Breach Looks Like

› 13.2 First Steps When a Breach Is Suspected

› 13.3 Containing the Damage Quickly

› 13.4 Notifying the Data Protection Authority

› 13.5 Informing Affected Customers

› 13.6 Working With Technical Support

› 13.7 Keeping an Incident Record

› 13.8 Learning What Went Wrong

› 13.9 Updating Controls After a Breach

› 13.10 Practising a Breach Drill

• 14 Customer Trust, Reviews and Safe Online Transactions — 10 classes

› 14.1 Why Trust Drives Online Sales

› 14.2 Showing Security Signals on a Site

› 14.3 Clear Order Confirmations and Receipts

› 14.4 Handling Customer Reviews Fairly

› 14.5 Moderating Reviews Without Bias

› 14.6 Removing Fake or Abusive Reviews

› 14.7 Dealing With Data Related Complaints

› 14.8 Explaining Privacy to Customers Simply

› 14.9 Training Staff on Data Respect

› 14.10 Measuring Customer Trust Over Time

LAPT — 85 Great Portland Street, W1W 7LT, London, United Kingdom
info@lapt.org • +44 7513 283044 • lapt.org

UKPRN 10067351 • Company 4984798
Curriculum current at the date of issue.