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Advanced Certificate in Hospitality Marketing

By London Academy of Professional Training

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  • 222 Students enrolled
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  • Course Includes
  • Training by an expert facilitator
  • Small interactive classes
  • Specialized online ebooks
  • End of course assessment by LAPT
  • LAPT Qualification Certificate

What you will learn

  • Have a general understanding of marketing management with the context of hospitality and tourism.
  • Understand the marketing environment for tourism and hospitality.
  • Illustrate the role of marketing research in tourism and hospitality.
  • Understand the numerous perspectives on tourist behaviour and its application in marketing
  • Apply, describe and critically evaluate the various models and concepts used in the formulation of tourism and hospitali...
  • Articulate issues relating destination competitiveness and their implications on destination marketing
  • Outline the various ethical and social considerations in marketing destinations
  • Outline the various ethical and social considerations in marketing destinations

Requirements

  • This course is delivered through Virtual Instructor-led Training (VILT). We have the following mode of training for our courses- 1. Instructor-led Training (ILT) 2. virtual instructor-led training (VILT) 3. E-Learning 4. Blended Learning- We offer following type of blended learning options A. ILT + E-Learning B. VILT+ E-Learning C. ILT+VILT+Elearning D. ILT+VILT

Description

The course introduces the learners to marketing management as applied to tourism and hospitality. The course reviews the marketing environment and highlights numerous perspectives of consumer behaviour within the context of tourism and hospitality. The importance of market research, as well as strategic approaches to marketing in tourism and hospitality, are outlined. Additional, issues relating to destination competitiveness and how they affect tourism marketing are discussed. Lastly, ethical and social considerations in tourism marketing and various case studies detailing the numerous approaches to marketing management in tourism and hospitality are examined.

This course is offered by LAPT Online Academy. You will be awarded a LAPT Qualification based on the score you achieved. You shall also be awarded a course completion certificate on completion of this course. The virtual online learning courses are conducted by LAPT Certifed Trainers. All the courses come with animated ebooks that you can use either on PC or on Mobile. Learners can chat live with our training consultants.

AssessmentsCandidate should complete all the assessments and practice test of this course

 

LAPT Exams @ Pearson VUE

This course is made as per the requirement of LAPT exam on the Pearson VUE testing centre. This course will help you learn and qualify LAPT Exam at Pearson VUE testing centre

LAPT Professional Pathways

This certification is part of a series that awards a Diploma in Hotel Management. The examinations are as follows

https://home.pearsonvue.com/lapt

 

Core Exams
LAPTHK001 Advanced Certificate in Housekeeping Management
LAPTHM001 Certificate in Front Office Operations and Administration
LAPTMH001 Advanced Certificate in Hospitality Marketing
LAPTPM001 Advanced Certificate in F&B Production Management
LAPTSM001 Advanced Certificate in F&B Service Management

Course Content

Chapter 1 Ebook

Chapter 1: Introduction to hospitality and tourism marketing management

a. Introduction

b. Lecture objectives

c. Defining marketing

d. The historical development of marketing

e. Marketing for travel and tourism

f. Summary

g. Practice test 

 

 min
Introduction
min
Lecture objectives
min
Defining marketing
min
The historical development of marketing
min
Marketing for travel and tourism
min
Summary
min
Practice test
min
Chapter 2 Ebook

Chapter 2: Marketing research for hospitality and tourism

a.       Introduction

b.      Chapter objectives

c.       The purpose of marketing research

d.      Problem definition, setting research objectives and research design

e.      Practical sampling methods and data collection

f.        Summary

g.       Practice test

min
Introduction
min
Chapter objectives
min
Problem definition, setting research objectives and research design
min
Practical sampling methods and data collection
min
Summary
min
Practice test
min
Chapter 3 EBook

Chapter 3: The Marketing Environment

a)      Introduction

b)      Chapter objectives

c)       Models of the environment

d)      Forecasting the environment

e)      The political environment

f)       The physical environment

g)      The social environment

h)      The competitive environment

i)        The economic environment

j)        The demographic environment

k)      Summary

l)        practice test

min
Introduction
min
Chapter objectives
min
Models of the environment
min
Forecasting the environment
min
The political environment
min
The social environment
min
The competitive environment
min
The economic environment
min
The demographic environment
min
Summary
min
practice test
min
Chapter 4 Ebook

Chapter 4: Ethical issues in hospitality and tourism marketing

a)      Introduction

b)      Chapter objectives

c)       Defining marketing ethics and its domain

d)      Marketing ethics in tourism – the case of the Kenya association of tour operators

e)      Summary

f)       Practice test

min
Introduction
min
Chapter objectives
min
Defining marketing ethics and its domain
min
Marketing ethics in tourism – the case of the Kenya association of tour operators
min
Summary
min
Practice test
min
Chapter 5 Ebook

Chapter 5: Perspectives on Tourist Behaviour

a)      Introduction

b)      Chapter objectives

c)       Tourist behaviour: the marketing practitioner’s approach

d)      The consumer behaviour model of tourist behaviour

e)      The structuralist model of tourist behaviour

f)       Summary

g)      Practice test

min
Introduction
min
Chapter objectives
min
Tourist behaviour: the marketing practitioner’s approach
min
The consumer behaviour model of tourist behaviour
min
The structuralist model of tourist behaviour
min
Summary
min
Practice test
min