Chapter 1: Introduction to hospitality and tourism marketing management
a. Introduction
b. Lecture objectives
c. Defining marketing
d. The historical development of marketing
e. Marketing for travel and tourism
f. Summary
g. Practice test
By London Academy of Professional Training
The course introduces the learners to marketing management as applied to tourism and hospitality. The course reviews the marketing environment and highlights numerous perspectives of consumer behaviour within the context of tourism and hospitality. The importance of market research, as well as strategic approaches to marketing in tourism and hospitality, are outlined. Additional, issues relating to destination competitiveness and how they affect tourism marketing are discussed. Lastly, ethical and social considerations in tourism marketing and various case studies detailing the numerous approaches to marketing management in tourism and hospitality are examined.
This course is offered by LAPT Online Academy. You will be awarded a LAPT Qualification based on the score you achieved. You shall also be awarded a course completion certificate on completion of this course. The virtual online learning courses are conducted by LAPT Certifed Trainers. All the courses come with animated ebooks that you can use either on PC or on Mobile. Learners can chat live with our training consultants.
AssessmentsCandidate should complete all the assessments and practice test of this course
LAPT Exams @ Pearson VUE
This course is made as per the requirement of LAPT exam on the Pearson VUE testing centre. This course will help you learn and qualify LAPT Exam at Pearson VUE testing centre
LAPT Professional Pathways
This certification is part of a series that awards a Diploma in Hotel Management. The examinations are as follows
https://home.pearsonvue.com/lapt
Core Exams