Sales Presentation Techniques

By London Academy of Professional Training

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What you will learn

  • Identify the key elements of a quality proposal
  • Know how to write a winning proposal
  • Perfect your first impression, including your dress and your handshake
  • Feel more comfortable and professional in face-to-face presentations


  • This course is delivered through Virtual Instructor-led Training (VILT). We have the following mode of training for our courses- 1. Instructor-led Training (ILT) 2. virtual instructor-led training (VILT) 3. E-Learning 4. Blended Learning- We offer following type of blended learning options A. ILT + E-Learning B. VILT+ E-Learning C. ILT+VILT+Elearning D. ILT+VILT



Introduction and Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their personal learning objectives.

 Business Writing Basics

To get started, we will look at some basic ways that business writing is different from literary writing.

 Writing a Proposal

During this session, we will look at the two major types of proposals: formal and informal.

 Writing Your Proposal

There are three easy steps to get started on writing a proposal. We will discuss each of them in a lecture.

 Getting Thoughts on Paper

We will look at some ways to organize and sequence a proposal. Then, participants will apply those methods to a sample proposal.

 Basic Formats

During this lecture, we will look at indirect and direct proposals. Participants will then work in groups to turn a direct proposal into an indirect proposal.


This session will explore some basic editing techniques, including the readability index.

 The Finishing Touches

During this session, we will look at some final touches that can jazz up your presentation.

 The Handshake

Often, you will need to greet people before and/or your presentation. This session will offer some tips on a key element of your greeting: the handshake.

Getting Ready for Your Presentation

We will offer participants some preparation tips. Then, participants will be asked to prepare a brief presentation on the spot.

Elements of a Successful Presentation

During this session, we will explore five keys to success through a lecture and small group work.

Dressing Appropriately

This session will help participants dress for success.

Dealing with Questions

Many presenters find the question and answer period difficult to manage. This brief lecture will offer some easy tips on dealing with questions.


Each participant will give a two to three-minute presentation.



Course Content

Chapter 1 Ebook
Student Workbook
This is a complete Student Work E-Book
Exercise File
This is a complete Student Exercise File
Chapter 2 Ebook
Chapter 3 Ebook
Chapter 4 Ebook
Chapter 5 Ebook
Planning Your Proposal