Smart Selling Techniques

By London Academy of Professional Training

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What you will learn

  • Understand a wonderful paradox: helping other people get what they want gives us more of what we want.
  • Use goal-setting techniques as a way to focus on what you want to accomplish and develop strategies for getting there.
  • Recognize the difference between features and benefits of products and services, and develop a plan for increasing produ...
  • Identify and be able to better present the competitive strengths of your products and services, so that you can be proac...
  • Recognize the importance of effective communication in the sales process, so we enhance our ability to listen, ask quest...


  • This course is delivered through Virtual Instructor-led Training (VILT). We have the following mode of training for our courses- 1. Instructor-led Training (ILT) 2. virtual instructor-led training (VILT) 3. E-Learning 4. Blended Learning- We offer following type of blended learning options A. ILT + E-Learning B. VILT+ E-Learning C. ILT+VILT+Elearning D. ILT+VILT


It’s no secret that selling has changed in recent years. This is an exciting and dynamic profession, yet it is one of the most underrated and misunderstood, at least in recent years. The back-slapping sleazy, joke-telling huckster has disappeared and in his place is a new generation of sales professionals—highly trained and groomed, with the characteristics of honesty, trustworthiness, and competence.


Broadly defined, today’s top salespeople are in the business of identifying needs and persuading potential customers to respond favorably to an idea that will result in mutual satisfaction for both the buyer and the seller. This one-day workshop will help you develop those skills, enabling you to sell smarter.


ü    Essential Selling Skills

o   Selling Skills

o   The Power of the Mind

o   Professionalism

o   The Expectancy Theory

ü    What is Selling?

ü    Features and Benefits

ü    SMART Goals

ü    Time Management

ü    Customer Service

ü    Types of Selling

o   The Three Types

o   Our Values

ü    Ten Major Mistakes

ü    Finding New Clients

o   Where to Find New Clients?

o   Networking Tips

ü    Selling Price

Course Content

Chapter 1 Ebook
Student Workbook
This is a complete Student Work E-Book
Exercise File
This is a complete Student Exercise File
Chapter 2 Ebook
Selling Skills
Skill Analysis
The Power of the Mind
The Expectancy Theory
Chapter 3 Ebook
What is Selling?
Chapter 4 Ebook
What are Features and Benefits?
Identifying Features and Benefits